Every point comes from a check you can see.
Your score is out of 100. It comes only from your public listing page and Amazon search data from DataForSEO. No AI decides your score. Your answers to our questions don't change it.
Images 25 points
| Check | Points | How it's measured |
|---|---|---|
| Image count | 8 | Full points at 7 or more images (Amazon allows up to 9): 6 images 5, 5 images 3.5, 4 images 2, 3 images 1, fewer 0. |
| Pure-white main image | 7 | Amazon requires a pure white background (RGB 255, 255, 255) on the main image. We look at the background pixels along the edges of your main image (not your product): 85% or more pure white earns 7, 60% or more earns 3.5. If your product reaches the edges and there is no background to measure, this check is marked "not checked". |
| Product fills the frame | 5 | Amazon asks for the product to fill 85% or more of the main image. 85% or more earns 5, 70% to 84% earns 2.5. Measured only when the background is white. |
| Zoom-ready resolution | 5 | Amazon needs 1,000 px on the longest side for zoom and recommends 1,600 px or more. 1,600 px or more earns 5, 1,000 to 1,599 earns 3, smaller earns 0. |
Keywords 25 points
| Check | Points | How it's measured |
|---|---|---|
| Search demand covered | 15 | We take up to the top 20 search phrases for your product by monthly volume and add up the volume your title, Item Highlights and bullets cover (the description does not count: shoppers rarely read it). 95% or more of the demand earns full points, 40% or less earns none, and in between earns a share. When we find fewer than 15 phrases with search volume, this check counts for less (for example 5 phrases: 5 points instead of 15) and the results page says "Limited search data". |
| Top phrases in the title | 10 | Is the #1 phrase in your title (5 points)? Phrases #2 and #3 (2.5 each)? |
Title 20 points
| Check | Points | How it's measured |
|---|---|---|
| Length | 10 | Since July 27, 2026, Amazon requires titles of 75 characters or fewer, including spaces, in all categories except media (books, music, video: up to 200). 25 to 75 characters: 10. 76 to 90, or under 25: 4. Over 90: 0. |
| No policy problems | 6 | No banned characters, no promo words ("best", "free shipping"), no word more than twice, no keyword-list formatting. No problems: 6. One problem: 3. Two or more: 0. |
| Brand first | 4 | Your title starts with your brand name. |
Bullets 20 points
| Check | Points | How it's measured |
|---|---|---|
| Five bullets | 4 | 5 or more: 4. 3 or 4: 2. 1 or 2: 1. None: 0. |
| Readable length | 8 | Each bullet between 100 and 250 characters earns its full share (60 to 99, or 251 to 300, earns half): enough to say something, short enough to read on a phone. 250 is Amazon's maximum. |
| Phone readability | 8 | No HTML or links, no emoji, no more than 4 words in a row in capitals, no word repeated 4 times, no claims Amazon restricts (eco-friendly, antibacterial, money-back). No issues: 8. One or two: 4. Three or more: 0. |
Item Highlights + description 10 points
| Check | Points | How it's measured |
|---|---|---|
| Item Highlights present | 4 | The short line under your title, 125 characters or fewer: 4 (longer: 2). Not every category shows Item Highlights; when we can’t read them from the page, this check is marked "not checked" and left out of your score. |
| Description or A+ content | 6 | A+ content present, or a description of 300 characters or more, earns full points. 100 to 299 characters earns half. |
Bands
Strong 85 to 100 · Needs work 60 to 84 · At risk 0 to 59
We set these on 37 real Amazon listings (polished brands and small sellers). Most listings land in Needs work; only listings that pass nearly every check reach Strong.
When a check can't run
If search data is unavailable, or an image can't be read, we mark those checks "not checked", score you on the checks that did run, and rescale to 100. The results page says so, for example "Scored on 4 of 5 categories".
Search volumes
Search volumes are estimated monthly searches on Amazon US from DataForSEO. They are estimates, not Amazon's own numbers. We round them to two significant figures.
What we don't check
- Backend search terms (they're not public).
- A+ content quality (we only see whether it's there).
- What your gallery images show (we count them and check the main image).
- Sales, conversion, ads and reviews.
Same listing, same score
If anyone scored the same listing in the last 24 hours and the listing hasn't changed, we show that result. Re-checking after you change your listing is free, within the same daily limits.